Guy Poreh

Hi, I'm Guy. I help startups become rich and famous.

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GUY POREH, CHIEF INNOVATION OFFICER Guy always wanted to be in advertising, but started his professional career (a long time ago) as a producer of an Israeli television talk show. At some point he decided to travel the world, and somewhere between the beaches of Thailand and the beaches of Fiji, he fell in love with the Internet and what it could do.   Guy was quickly recruited to Israel’s largest web portal, Walla, to create an online TV experience. He and his team created the biggest and most successful video web channel in the country. A few years later, they would have their asses handed to them by a young startup with the ridiculous name “YouTube”. Next, Guy co-founded one of the first and most innovative digital ad agencies in Israel, Redhead. Here, he worked with clients ranging from Unilever to DreamWorks while winning lots of creative awards along the way. From there, Guy spent a few years as CEO of Y&R interactive and then EVP of New Media at BBDO Tel Aviv doing innovative work for Wrigley, Opel and others. He ensured his clients were always a step ahead of the competition in terms of innovative tech and digital products, which eventually led to inventing and co-founding Snoox, a social recommendation platform that TechCrunch called “Pinterest with a purpose”.. Amongst his accomplishments is establishing Gitam's online performance marketing department growing revenue by 50% year over year. Guy is also the senior adviser on digital, social and innovation for Israel’s Ministry of Foreign Affairs. He loves the beach. And hanging out with his wife and three-year-old son. And movies. And comic books. And movies about comic books.            

Chief Interactive Officer at Shalmor Avnon Amichai Y&R Interactive

September 2009 - 2011

Digital Business Development at Gitam BBDO

2008 - 2009

Owner at redhead

2003 - 2008

Redhead Interactive was one of the most important digital agencies in Israel. Independently owned, it boasted a blue chip client roster that included Unilever, Orange, Strauss and many others, It became one of the forst agencies to lead brands into the digital world and into digital creative excellence.

Broadband Content Manager at Walla! (Israel's leading portal: www.walla.co.il)

1999 - 2003

PA and producer at channel 33 israeli broadcast association

1995 - 1999

Founder and Chief Innovation Officer at Snoox

January 2012

Snoox is a really cool startup that we founded not too long ago. It is the largest, and most helpful destination for recommendations from the people you trust the most. We're working hard and hope it turns into the ultimate decision making platform on the web. i think this piece from Techcrunch explains it all. enjoy http://techcrunch.com/2012/11/14/snoox-is-a-pinterest-with-purpose/

VP New Media at Gitam BBDO

March 2011

Think Chief Innovation Officer, but more.

The Hebrew University

1996 – 1998

Master of Business Administration (MBA)

The Hebrew University

1993 – 1997

ostrovsky

Marketing, movies, tv, beaches, surfing, advertising, digital, innovation, restaurants, travel, swimming, reading,